CUSTOMERS PERCEPTION TOWARDS HEALTH INSURANCE IN NEPAL: EVIDENCE FROM KATHMANDU VALLEY
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Abstract
Health Insurance Industry is a very small industry in Nepal. The plan of Government to enroll publics in health insurance is not successful. Private insurance companies are not able to create concerns. This research will identify the possible factors which affect the insurance buying behaviour of publics. The research will be more focused on perceptual factors of buyers which shape ultimate buying decisions and those factors association with enrolment in insurance.
Description
Peoples cannot plan for getting sick. Almost all individuals need medical attention at a certain time in their life. Good health is the wealth of a person. Only healthier person can do the things what he/she wants. Every citizen shall have the right to get basic health care and have equal access to health services. These are the fundamental rights guaranteed in the Constitution of Nepal. But the health services are not free. Health and Medical expenses are highly expensive than other expenses of a person.