A study on brand loyalty of consumers (beverage, soap, toothpaste, hair oil & shirt)

Files

Cover.pdf (25.85 KB)
Chapter.pdf (944.23 KB)

Date

2013

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Brand loyalty, demographic variables

Citation

URI

https://hdl.handle.net/20.500.14540/17366

Collections

Marketing