PUBLIC RESPONSE TO INITIAL PUBLIC OFFERING IN NEPALESE MARKET

dc.contributor.advisorAsst. Prof. Rabindra Bhattarai
dc.contributor.authorKopila Thapa Magar
dc.date.accessioned2025-04-27T08:50:53Z
dc.date.available2025-04-27T08:50:53Z
dc.date.issued2024
dc.description.abstractIn the current age of wealth maximization and amidst economic challenges such as inflation and the time value of money, individuals are increasingly turning to investment opportunities in the securities market to secure their financial futures. This study primary objective is to evaluate the factors that shape investment decisions related to IPO. The research methodology employed a combination of descriptive statistics and a causal comparative research design, encompassing the entire population of the Kathmandu Valley. A sample size of 385 was selected using convenience sampling, with quantitative data collected through structured survey questionnaires using a five-point Likert scale. Data analysis was facilitated through Microsoft Excel and SPSS software, employing various statistical techniques such as means, standard deviations, correlations, and regression analyses. Quality Management and Company Goodwill are viewed favorably, while Company Performance, Company Sector, and Market Information are also perceived positively, emphasizing their significance in investment choices. Consistently positive and highly significant correlations were found between these factors and investment behavior, implying that as these factors' values increase, the public responds more favorably to IPO investments. Quality Management, Company Goodwill, Company Performance, Company Sector, and Market Information play crucial roles in shaping investment behavior. Quality Management demonstrated a robust positive correlation, and Company Goodwill displayed a strong and significant positive correlation with investment behavior. Company Performance exhibited a highly positive and significant correlation, while Company Sector displayed a positive and statistically significant correlation. Market Information showed a substantial and significant positive correlation with investment behavior. In conclusion, this research carries implications for businesses and investors in the context of Kathmandu Valley. It highlights the significance of factors like Quality Management, Company Goodwill, Company Performance, and Market Information in influencing public responses to IPOs.
dc.identifier.urihttps://hdl.handle.net/20.500.14540/24916
dc.language.isoen_US
dc.publisherShanker Dev Campus
dc.titlePUBLIC RESPONSE TO INITIAL PUBLIC OFFERING IN NEPALESE MARKET
dc.typeThesis
local.academic.levelMasters
local.affiliatedinstitute.titleShanker Dev Campus
local.institute.titleFaculty of Management
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