HEURISTIC AND PROSPECT FACTORS INFLUENCING INVESTMENT PERFORMANCE OF INDIVIDUAL INVESTORS

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dc.contributor.authorADHIKARI, UDAYA
dc.date.accessioned2022-06-23T04:44:52Z
dc.date.available2022-06-23T04:44:52Z
dc.date.issued2021-09
dc.descriptionThe traditional theory of finance assumes that investors are rational, and they follow the basic rules of risk and return in making their investment decisions. However, behavioral finance states that investors are in fact irrational, and are largely influenced by behavioral factors that introduce biases in their decisions.en_US
dc.description.abstractMost traditional financial theories consider investors as rational decision makers. This means that when investors receive information, the investment decision is taken accordingly based on the new information.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/11489
dc.language.isoenen_US
dc.subjectHEURISTIC FACTORen_US
dc.subjectPROSPECT FACTORSen_US
dc.titleHEURISTIC AND PROSPECT FACTORS INFLUENCING INVESTMENT PERFORMANCE OF INDIVIDUAL INVESTORSen_US
dc.title.alternativeFACTORS INFLUENCING INVESTMENTen_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.institute.titleSchool of Managementen_US

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