GREEN MARKETING AND CONSUMER PURCHASE INTENTIONS FOR FAST MOVING CONSUMER GOODS IN KATHMANDU
Date
2023-04
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Abstract
Globally, the challenges of increased awareness and the need for sustainable consumption have riddled the fast-moving consumer goods industry as consumers are able to connect the impact of their consumption on their health and the environment to their daily lifestyles. Numerous researches have been conducted in recent years on the study purchase intentions towards green products.
Description
It is commonly recognized that rising commercial activity and output around the world are damaging the environment. Human demands are limitless in this planet, but there are less resources available. In the present era, some ecological issues like climate change, pollution, global warming caused by greenhouse gases are interlinked with the industrial and agricultural fields, ultimately leading to negative consequences for human conduct. The only way to address these new environmental problems is for customers to take charge of
lessening the damaging impact on the environment by using more eco-friendly products.
Keywords
GREEN MARKETING, CONSUMER PURCHASE INTENTIONS