ANTECEDENTS OF GREEN PURCHASING BEHAVIOR AND SELECTION ATTRIBUTES OF GENERATION Y AND Z CONSUMERS

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dc.contributor.authorARYAL, DIPESH
dc.date.accessioned2023-11-05T09:06:24Z
dc.date.available2023-11-05T09:06:24Z
dc.date.issued2023-04
dc.descriptionThis graduate research project entitled “Antecedents of green purchasing behavior and selection attributes of generation Y and Z consumers” is the survey-based research study. The primary objective of this to study the impact of antecedents of green purchasing behavior on green purchasing behavior of generations Y and Z. Based on the literature review, different variables were identified. These variables are environmental responsibility, social influence, environmental concern, environmental attitude, government influence and selection attributes.en_US
dc.description.abstractThe gap in the literature is that there is limited understanding of the green purchasing behavior antecedents among generation’s Y and Zconsumers, and there is limited research on this generation’s selection attributes related to green purchasing when making eco-friendly (green) purchases decisions. Similarly, no in-depth study has been done on Nepal to figure out what makes people buy green products and how they choose them. Hence, this research aims to close that knowledge gap by identifying the factors that influence Gen Y and Gen Z consumers' behavior while making green purchasing.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/20471
dc.language.isoenen_US
dc.subjectGREEN PURCHASING BEHAVIORen_US
dc.subjectSELECTION ATTRIBUTES OF GENERATION Y AND Zen_US
dc.titleANTECEDENTS OF GREEN PURCHASING BEHAVIOR AND SELECTION ATTRIBUTES OF GENERATION Y AND Z CONSUMERSen_US
dc.title.alternativeGREEN PURCHASING BEHAVIOR OF GENERATION Y AND Zen_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.institute.titleSchool of Managementen_US
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