Advertising and Consumer Behavior (A Comparative Study of Wai-Wai and Mayos Noodles in Kathmandu)

Files
Cover.pdf (40.13 KB)
Chapter.pdf (720.66 KB)
Date
2013
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Management
Abstract
Not available
Description
Keywords
Consumer behavior , Brand loyalty , Instant noodles
Citation
URI
https://elibrary.tucl.edu.np/handle/20.500.14540/20238
Collections
Marketing