Impact of FM Advertising on Consumer Behavior

Files
Cover page.pdf (395.34 KB)
Chapter page.pdf (878.16 KB)
Date
2009
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Faculty of Management
Abstract
Not available
Description
Keywords
Consumer behavior, FM advertisement
Citation
URI
https://hdl.handle.net/20.500.14540/12060
Collections
Marketing