FACTORS INFLUENCING CUSTOMER INTENTION TO ADOPT ESEWA WALLET IN KATHMANDU CITY
| dc.contributor.advisor | Asso. Prof. Dr. Kapil Khanal | |
| dc.contributor.author | Jenish Bajracharya | |
| dc.date.accessioned | 2025-03-30T09:17:06Z | |
| dc.date.available | 2025-03-30T09:17:06Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | The main purpose of this study is to know the factors influenced by customer intention to use the e-Sewa in Nepal. To achieve this quantitative and descriptive approach is employed, utilizing a sample of 400 questions to gather primary data. The research is grounded in an extended version of technology and innovation theory. e-Sewa represents a digital solution with mobile payment connectivity, providing users with a convenient and secure method within the digital financial ecosystem. The supporting conceptual framework used for the research from the extended version of technology and innovation theory. e-Sewa mobile payment wallet is a digital payment technology with a mobile connectivity as an innovation in digital financial ecosystem offering users a convenient and secure method. In this study variables which are influencing perceived usefulness, perceived ease of use, perceived behavioral control, Subjective norms, perceived security, subjective norms, observabiliity, perceived costs and dependent variable is behavioral intention to adapt. The study focus on studying the factors influencing perceived usefulness, perceived ease of use, perceived behavioral control, subjective norms, perceived trust, perceived cost, observability have significant influenced in behavioral intention toward e-Sewa. E-Sewa provider should enhance its agents and merchants for more users’ usefulness. Besides, e-Sewa provider should maintain the stability of connection to become more trust on security after those transaction fees of e-Sewa should create a market to increase customer intention on adoption. The test indicate significant difference in the awareness of the cashless transaction between male and female respondent, suggesting that gender have no exert a significance influence on awareness levels. The finding underscore the perception of using e-Sewa as perceived ease of use, perceived behavioral control, perceived usefulness, perceived costs, subjective norms, perceived security, observabiliity, and behavioural intention to adapt as a dependent variable. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14540/24726 | |
| dc.language.iso | en_US | |
| dc.publisher | Shanker Dev Campus | |
| dc.title | FACTORS INFLUENCING CUSTOMER INTENTION TO ADOPT ESEWA WALLET IN KATHMANDU CITY | |
| dc.type | Thesis | |
| local.academic.level | Masters | |
| local.affiliatedinstitute.title | Shanker Dev Campus | |
| local.institute.title | Faculty of Management |