BANKERS EXPERIENCE ON CORPORATE COMMUNICATION IN COMMERCIAL BANKS OF KATHMANDU VALLEY
Date
2024
Authors
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Journal ISSN
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Publisher
Shanker Dev Campus
Abstract
Communication is the medium of exchange information through a system of symbols, signs and behavior. Communication process was begun with human interaction in the working area which has been dramatically evolved and renovated through electronic method. The practice of communication in bank create strong bond between employees and bank. The paradigm shift in communication technology becomes prominent factor in Corporate industry. Therefore, the main purpose of this research is to analyze the condition of communication in bank with respect to employee's experience. This paper aims to focuses on identifying the factor of Corporate system, employees' behavior and core Corporate service facilities management. This research is based on exploratory research design as it shows causal relationship between dependent and independent variable. The analysis is based on descriptive and inferential statistics. The research prepares systematic questionnaires to interview respondent. Sample data were collected from 272 employees of bank by using purposive sampling techniques. The result indicates employees are moderately aware about Corporate communication. This study estimates Corporate communication intensity and employee’s performance using combination of primary and secondary data. Correlation and Regression analysis are used to measure relationship between variables. The result of structural equation modeling signifies practice of e Corporate service facilities improves performance of employees and encourages commercial banks to adopted advance and updated technologies. Also, financial service management, human resource management, corporate influence and organizational regulators are prominent factor which improve Corporate system. Similarly, the strong communication culture and responsiveness enhance employee's behavior. Whereas, core Corporate service facilities management focus on the promotion of e Corporate service facilities and organizational functioning.