FACTORS AFFECTING THE INVESTMENT DECISION OF INDIVIDUAL INVESTORS OF POKHARA METROPOLITAN CITY
| dc.contributor.advisor | Dilliram Bhandari | |
| dc.contributor.author | Sabin Gurung | |
| dc.date.accessioned | 2025-03-19T09:40:31Z | |
| dc.date.available | 2025-03-19T09:40:31Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | This executive summary provides an overview of the thesis titled "Factors Affecting the investment decision of individual investors of Pokhara Metropolitan City". The study aims to analyze the impact of five key factors, namely psychological, social interaction, firm image, information, and regulations, on the investment behavior of individual investors. The research collected data from a sample of 250 individuals in Pokhara, to assess their investment preferences and decision-making processes. The research findings highlight several key insights. Firstly, the study explores the influence of psychological factors, such as risk tolerance, overconfidence, and loss aversion, on investment behavior. It reveals that these psychological factors significantly affect investment decision-making and risk-taking propensity among individual investors. Secondly, the thesis examines the role of social interaction in shaping investment decision. The findings demonstrate the importance of social networks and interactions, including family, friends, and investment groups, in influencing investment decisions and providing information and recommendations. Thirdly, the research investigates the impact of firm image on investment choices. It reveals that a positive firm image, characterized by factors such as brand reputation, financial performance, and trustworthiness, positively influences investment decision, fostering confidence and trust among investors. Additionally, the study evaluates the significance of information availability, sources, and quality in shaping investment behavior of financial decision-making process. It highlights the importance of access to accurate and timely information, particularly from reliable sources like financial advisors, in influencing investment behavior and risk perception. Lastly, the research examines the influence of regulatory policies, such as investor protection regulations, tax policies, and market regulations, on investment behavior. It indicates that regulatory policies have a substantial impact on investment decision-making, risk perception, and investment preferences among individual investors. Overall, the study provides valuable insights into the factors influencing investment behavior among individual investors in Pokhara, Nepal. It underscores the importance of considering psychological, social, firm-related, informational, and regulatory factors in understanding investment decisions. The findings can be utilized by financial institutions, policymakers, and investment advisors to develop strategies and policies tailored to the needs and preferences of individual investors. This can enhance investor confidence, promote informed decision-making, and contribute to a robust investment ecosystem. It is important to note that the thesis is based on a sample of 250 individuals in Pokhara metropolitan city and may not be fully representative of the entire population. Further research with a larger sample size is recommended to validate and generalize the findings. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14540/24571 | |
| dc.language.iso | en_US | |
| dc.publisher | Shanker Dev Campus | |
| dc.title | FACTORS AFFECTING THE INVESTMENT DECISION OF INDIVIDUAL INVESTORS OF POKHARA METROPOLITAN CITY | |
| dc.type | Thesis | |
| local.academic.level | Masters | |
| local.affiliatedinstitute.title | Shanker Dev Campus | |
| local.institute.title | Faculty of Management |