INVESTOR’S AWARENESS TOWARDS INITIAL PUBLIC OFFERING AND SECONDARY MARKET INVESTMENT IN NEPAL
Date
2024
Authors
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Publisher
Shanker Dev Campus
Abstract
When a security is sold to the public for the first time with the hope that a liquid market will emerge, this is known as an initial public offering, or IPO. Any debt or equity security may be the subject of an IPO.
This study aims to evaluate the effects of quality management, company goodwill, performance and sectors, and market information on the public response to initial public offerings (IPOs). It also examines the relationship between these factors and the public response to the Nepalese stock market.
Descriptive and informal comparative research designs were used in this study. 400 respondents from banks and brokerage firms were selected as a sample for the primary data collection. The non-probability sampling approach is used to obtain data. The questions have been filled up using the easy sampling method. The public's response is a dependent variable, while the company's performance, market knowledge, revenue, goodwill, and industry are independent variables. Quality management and company sector have a positive and significant association with public response, while corporate goodwill has a positive but insignificant relationship with public response. Similarly, market data has a negative impact on public opinion. Information about the market, public responses, and corporate sector do not significantly correlate. Public response is significantly positively impacted by the quality management company sector, whereas market information significantly negatively impacted the public response. However, the public's response is slightly impacted by the company's performance and goodwill, respectively.