Mediation Effect of HRD Mechanism between OCTAPACE Culture and Job Satisfaction: A Study on Medical and Pharmaceutical Sales Representatives working in Kathmandu Valley

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dc.contributor.authorTHAPA MAGAR, PRATIK
dc.date.accessioned2022-06-23T08:02:51Z
dc.date.available2022-06-23T08:02:51Z
dc.date.issued2021-03
dc.descriptionThe scope for job of Medical and Pharmaceutical Sales Representative have been growing steadily in recent years. There are lot of domestic medicine manufacturers and foreign company that are marketing their products in Nepal. Nepalese market has an almost equal share of both domestic and foreign brands that cater to the requirements of the people. As the domestic medicine manufacturers are growing, this sector is going to see more growth in upcoming future. The people who are responsible for the sales of the products are the medical representatives. They are the field force and the revenue generators of the pharmaceutical industries. Therefore there is a need to ensure the proper management of this vital human resource.en_US
dc.description.abstractMost of the domestic pharmaceutical companies of Nepal are headquartered in Kathmandu. Apart from this, many foreign multinational companies also have their marketing subsidiaries conducting business from Kathmandu. As Kathmandu is the capital city of Nepal and the most populated metropolitan city, it is the top priority business area for most pharmaceutical companies. This is also because the major hospitals and health institutions are located in Kathmandu.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/11501
dc.language.isoenen_US
dc.subjectSIGNIFICANT CORRELATION BETWEEN OCTAPACEen_US
dc.subjectHRD MECHANISM AND JOB SATISFACTIONen_US
dc.titleMediation Effect of HRD Mechanism between OCTAPACE Culture and Job Satisfaction: A Study on Medical and Pharmaceutical Sales Representatives working in Kathmandu Valleyen_US
dc.title.alternativeMediation Effect of HRD Mechanismen_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.institute.titleSchool of Managementen_US

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