Language Used in Display Advertisement in the Nepalese English Newspapers

Abstract

The present study entitled "LanguageUsed in Display Advertisement in theNepalese Newspapers"isan attempt to study the type of language used in displayadvertisement. This research is based on data analysis of the newspaper found atCentral library of Tribhuvan University, Kirtipur Kathmandu. The researcherstudied the four types of English Newspaper published in Nepal such as: TheHimalayan Times, Republica, Nepali Times and The Kathmandu Post, in terms ofsentence constructions, tense and aspects, language functions. Collected data forthis study are listed and tabulated in proper order. It is found from this study thatamong four types of sentence constructions used in the study the verb less sentenceconstructions are found highly frequent, regarding the language aspect in English,the simple aspect found mostly in newspaper and study the language functionssuggestion and direction are mostly used in the newspapers. The study is divided in to four chapter, Chapter one introduces the study in termsof general background, review of the related literature, objectives of the study.Chapter two deals with the methodology adopted for the study. It consists ofsources of data, population of the study, sampling procedure, tools for datacollection, process of data collection, and limitations of the study. Chapter threeincludes analysis and interpretation of the data. The collected data were analysedand interpreted descriptively and comparatively using simple statistical tools.Chapter four consists of findings and recommendations where recommendationswere given on the basis of findings.