THE IMPACT OF ONLINE CONSUMER REVIEW TOWARDS PURCHASE INTENTION: A STUDY IN COSMETICS PRODUCTS IN NEPAL

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dc.contributor.authorPUDASAINI, POOJA
dc.date.accessioned2023-11-05T09:48:16Z
dc.date.available2023-11-05T09:48:16Z
dc.date.issued2023-04
dc.descriptionThe study tested the connections and impacts of the independent factors on the dependent variable using correlation and regression analysis. According to the outcomes, there is a significant positive and negative connection between online reviews and customers' purchasing plans, as well as between online reviews and the influencer who can influence consumer purchase intentions. Additionally, regression research revealed that online review had both negative and positive effects on consumers' buying behaviour/purchase intention.en_US
dc.description.abstractThe primary factors that are speculated to impact customer purchasing behavior are security, confidentiality, trust and the quality of the products. Trust is considered to be the most crucial of all these. Various businesses and countries now sell online. As the number of online companies has grown, so has the number of consumers.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/20479
dc.language.isoenen_US
dc.subjectONLINE CONSUMER REVIEWen_US
dc.subjectCOSMETICS PRODUCTS IN NEPALen_US
dc.titleTHE IMPACT OF ONLINE CONSUMER REVIEW TOWARDS PURCHASE INTENTION: A STUDY IN COSMETICS PRODUCTS IN NEPALen_US
dc.title.alternativeONLINE CONSUMER REVIEW TOWARDS PURCHASE INTENTIONen_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.institute.titleSchool of Managementen_US
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