Effect of financial literacy on investment decision of Nepalese working women

Abstract

This study examines the relationship between financial literacy, financial attitude, financial influences, financial well-being, and their impact on investment decisionmaking among Nepalese working women. Using a descriptive and causal comparative research design, data was gathered from 412 female employees across various sectors of the Nepalese economy using convenience sampling. Questionnaires were distributed through accessible channels such as banks, schools, and local shops, having 460 responses, of which 412 were found suitable for analysis. The study employed Microsoft Excel and SPSS for data processing and analysis. Study utilizes mean, standard deviation, correlation and regression analysis to analyze the data. Results indicate significant positive relationships among all studied variables. Specifically, regression analysis highlighted that financial attitude (β = 0.260, p < 0.001) and financial literacy (β = 0.156, p = 0.045) significantly influence investment decisionmaking, suggesting that individuals with more positive financial attitudes and higher levels of financial literacy tend to make more informed investment decisions. Financial influences also showed a positive association (β = 0.270, p = 0.088), although not statistically significant at the conventional level, implying its potential role in shaping investment behaviors. Keywords: financial literacy, financial attitude, financial influences, investment decision, Nepalese working women