INVESTORS PREFERECE TOWARDS MUTUAL FUND IN NEPAL

Abstract

This thesis investigates the preferences of investors towards mutual funds in the context of Nepal's financial market. Drawing upon quantitative surveys, the study aims to discern the factors influencing investors' decision-making processes, their perceptions of mutual funds as investment vehicles, and the dynamics shaping their investment preferences. The quantitative phase involves administering structured surveys to a sample of 500 individual investors and stakeholders across various demographic segments and investment profiles. The survey instrument captures data on investors' demographic characteristics, investment objectives, risk tolerance levels, familiarity with mutual fund products, and criteria for selecting mutual fund schemes. Preliminary analysis of survey data reveals a spectrum of preferences among investors, ranging from risk-averse individuals seeking capital preservation to aggressive investors pursuing high returns. Factors such as fund performance, reputation of fund management companies, expense ratios, and transparency emerge as critical determinants influencing investors' decisions. This thesis contributes to the burgeoning literature on investment behavior and financial decision-making by providing empirical evidence and insights specific to Nepal's mutual fund industry. The findings have implications for policymakers, regulators, fund managers, and investors, informing strategies for product development, marketing, investor education, and regulatory oversight aimed at fostering a vibrant and investorfriendly mutual fund market in Nepal