FACTOR INFLUENCING IN SAVING BEHAVIOR OF NEPALESE CONSUMER

Abstract

The purpose of this study is to identify the factor influencing saving behavior of Nepalese consumers. A sample size of 205 was used from Banking jobs, Government employees, institutional school and government school teachers, working in local business and operator of enterprises in Nepal using convenience sampling technique. The study used quantitative approaches, and a questionnaire was designed. A five-point Likert scale questionnaire was used to determine the factor influence of saving behavior of Nepalese consumers. SPSS software was used in analysis the questionnaires. Demographic analysis, normality test, reliability test (Cronbach’s Alpha), descriptive analysis and regression analysis were presented. Pearson’s correlation and regression analysis were used to assess both relationships and effects as per the hypotheses of the study. Descriptive statistics show that the most significant value associated with parental influence and peer influence with reference to financial literacy, self-control and entrepreneurial intention. Financial literacy has the highest mean value corresponding to 3.5293 and standard deviation value of 0.92802, parental influence scores the second highest mean value corresponding to 3.48 and standard deviation value of 0.80023, and self-control has the lowest mean value corresponding to 2.4138 and standard deviation value of 0.89822. Regression coefficient analysis shows that there is a significant and positive relationship between parental and peer influence and saving behavior of Nepalese consumers while there was insignificant and negative relationship between entrepreneurial intention and saving behavior of Nepalese consumers while financial literacy and self-control was moderate positive correlation. Keywords: Saving behavior; Peer influence; Parental influence; Self-control; Entrepreneurial intention