Switching Rhetoric: A Rhetorical Analysis in David Cameron’s Selected Speeches

Abstract

The paper analyzesrhetorical shift in Cameron’s speeches and claims that he brings rhetorical variations to create a persuasive environment while conveying his ideas.The speeches are analyzed through the theoretical framework of rhetorical analysis.Aristotle’s definitions of rhetoric and rhetorical tools have been the major theoretical ideas; Jeffrey Walker and Mark GarrettLongakar’s idea of rhetoric has been used assupporting theoretical weapons for this research.Itevaluates the languageusageof David Cameron at first and analyzes the rhetorical shift sin the speeches.There search paper concludes that Cameron’s rhetorical variations in his speecheshave been his weapon to be persuasiveand there fore are significant in the modern political arena.In this way, the paper helps the readers in understanding how the politicians manipulate the audience by using and switching their rhetoric to create the persuasive atmosphere. Keywords: Logos, Pathos, Ethos, Kairos, Referendum, Election, Politics, Rhetoric.