INVESTORS' ATTITUDE AND INVESTMENT DECISION IN EQUITY MARKET: A CASE OF DANG DISTRICT

Abstract

The main objectives of the study is to examine the awareness of investor influences behaviors of investor while trading in the stock market in Dang. The study collected primary data by using structured questionnaire techniques from 150 respondents who are investor in equity market. The study is based on descriptive, casual comparative research design. This study used quantitative method for data collection for the purpose of analysis. Mainly structured questionnaire survey was used to generate responses based on which statistical analysis is done to test correlation analysis. The questionnaire was self – administered. The sampling techniques for the study followed non probabilistic sampling technique, i.e. convenience sampling. Investor investment decision is considered as dependent variable whereas reason for investment, source of information, investment sector and returns are considered as independent variable and the correlation was generated from SPSS and analyzed. Investment in stock market helps to mobilize which in turns helps in development of the economy. Investment in shares will be started from primary market through the purchase of Initial Public offering and further will be traded in secondary market. The investors can buy and sell the existing share at the market price in the stock exchange. An equity share is considered as the ownership capital of the company. Equity instruments are traded based on the movement of price which will be depended on the demand and supply. The study concentrates on Investors „investment decision towards stock market and their risk bearing attitude based on their gender, age, income, type of investors, education and occupation. This study analyses and concludes by classifying investors as conservative, moderate and aggressive. Key Words: Risk Attitude, Equity Market, NEPSE, Return on Equity, investment Decision