A study of role of advertising in brand choice and product positioning (with special reference to soft drinks in Lalitpur Sub Metropolitan City)
dc.contributor.author | Shrestha, Sunil | |
dc.date.accessioned | 2024-04-12T16:09:22Z | |
dc.date.available | 2024-04-12T16:09:22Z | |
dc.date.issued | 2010 | |
dc.description.abstract | Not available | en_US |
dc.identifier.uri | https://hdl.handle.net/20.500.14540/22428 | |
dc.language.iso | en_US | en_US |
dc.publisher | Department of Management | en_US |
dc.subject | Advertising | en_US |
dc.subject | Product positioning | en_US |
dc.title | A study of role of advertising in brand choice and product positioning (with special reference to soft drinks in Lalitpur Sub Metropolitan City) | en_US |
dc.type | Thesis | en_US |
local.academic.level | Masters | en_US |
local.institute.title | Patan Samyukta Campus, PatanDhoka | en_US |