CONSUMER INCLINATION TO UTILIZE QR PAYMENT SYSTEM AT HYPER MARKET
| dc.contributor.advisor | Dr. Binita Manandhar | |
| dc.contributor.author | Biraj Shrestha | |
| dc.date.accessioned | 2025-04-15T05:55:33Z | |
| dc.date.available | 2025-04-15T05:55:33Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | This study explores the factors influencing consumers' inclination to utilize QR payment systems, particularly at hypermarkets in the Kathmandu Valley. With the rise of digital payment systems globally, QR payments have gained popularity due to their speed, convenience, and enhanced security. However, their widespread adoption is dependent on factors like consumer preferences, financial incentives, and technological readiness. The research examines these factors by conducting surveys with consumers and market staff, focusing on demographic influences, the impact of financial incentives, and how technological infrastructure affects QR payment usage. The study also highlights the role of perceived ease of use and security concerns in shaping consumer behavior. The findings suggest that while technological readiness plays a crucial role in promoting QR payment adoption, financial incentives do not always significantly increase consumer interest. Additionally, the ease of using QR payments is important but not a decisive factor in encouraging widespread adoption. Based on the results, the study provides insights for hypermarkets, policymakers, and financial institutions. It suggests that improving technological accessibility and addressing consumer concerns about security and transaction fees could foster greater acceptance of QR payment systems in Nepal's hypermarket sector. This research contributes valuable knowledge to the growing field of digital payment systems, offering strategies to promote their adoption in the retail industry and supporting Nepal's move towards a cashless economy. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14540/24757 | |
| dc.language.iso | en_US | |
| dc.publisher | Shanker Dev Campus | |
| dc.title | CONSUMER INCLINATION TO UTILIZE QR PAYMENT SYSTEM AT HYPER MARKET | |
| dc.type | Thesis | |
| local.academic.level | Masters | |
| local.affiliatedinstitute.title | Shanker Dev Campus | |
| local.institute.title | Faculty of Management |