DIGITAL E-WALLET PAYMENTS IN NEPALAND CUSTOMERS’INTENTION TO USE: A CUSTOMER PROSPECTIVE

Abstract

Globalization and technological advancements have led to a shift in the business sectors towards digital business. Consumer behavior, including the use of smartphones for financial transactions, has also evolved. Consumers are increasingly using cellphones to complete financial transactions through electronic wallets. The main aim of this research paper is to examine the elements that influence the intention of customer to use e-wallet platforms in Nepal. The study considers six factors: cashless transaction, convenience, security, time management, reputation and structural appearance. The data was collected via an online questionnaire through Google forms which were sent via messenger and email and filled out by 400 respondents who uses digital wallets. The data were collected by using convenience sampling of non-probability sampling method. A combination of quantitative approach with descriptive and causal comparative research design was chosen to answer the research design problems. The collected data was evaluated using Pearson’s correlation and Multiple regression analysis in order to find out the level of significance, relationship and impact between independent and dependent variables. The result of analysis revealed that all the independent variables have a significance relationship with customer intention to use. Among the six independent variables, convenience is the only one which indicates convenience does not have significant impact on customer intention to use e-wallets. This study evidenced that there is no any mediating effect of age on the correlations between the e-wallet factors and customer intention to use. Growing up in the world dominated by cellphones and the internet, younger generation is highly tech-savvy and comfortable with digital transactions. They love easy, quickness, and security, making e-wallets an ideal fit for their lifestyle. The global digitalization of monetary transactions has led to an increase in the adoption of e-wallets among users. Key Words: Intention to use, Cashless transaction, Convenience, Security, Time management, Reputation, Structural appearance