Factors influencing investors awareness on secondary markets in nepse

Abstract

This study explores the key factors influencing investor awareness in the secondary market of the Nepal Stock Exchange (NEPSE). The research primarily focuses on the role of fundamental and technical analysis, education and training, and financial literacy in shaping investors’ understanding and behavior in the stock market. A structured questionnaire was distributed to 180 individual investors residing in the Kathmandu Valley. The study employed descriptive statistics, correlation analysis, and multiple regression analysis to examine the relationship between the identified factors and investor awareness. The findings reveal that all three variables fundamental and technical analysis, education and training, and financial literacy have a statistically significant impact on investor awareness. Among them, education and training showed the highest influence. The results suggest that improving investor education and access to market information can significantly enhance participation and informed decision-making in Nepal’s secondary market. This research contributes to the understanding of investor behavior in emerging markets and provides insights for policymakers, educators, and capital market stakeholders aiming to strengthen financial inclusion and market efficiency. Keywords: Investor Awareness, NEPSE, Secondary Market, Financial Literacy, Education and Training, Fundamental and Technical Analysis, Investment Behavior, Nepal