IMPULSE BUYING BEHAVIOR OF CUSTOMERS FOR LOW INVOLVEMENTPRODUCTS

dc.contributor.author	BIST, SUNIL KUMAR
dc.date.accessioned	2022-10-13T08:07:21Z
dc.date.available	2022-10-13T08:07:21Z
dc.date.issued	2022-07
dc.description	The usual decision-making processes in customers' brains are disturbed by impulsive purchases. An irrational moment of self-indulgence takes the place of the consumers' logically ordered course of behavior. According to research, seeing a product or being exposed to an effective marketing message can cause emotions and feelings, both good and bad, to play a critical role in a decision to buy. These urges, which are connected to the underlying desire for quick fulfillment, are frequently preyed upon by marketers and retailers. For instance, when visiting a grocery, a person might not be seeking for candy or mints particularly.	en_US
dc.description.abstract	Despite the survey's formal and controlled conduct, there are nevertheless some significant flaws. Consumers may make up answers on survey questionnaires because they frequently are not conscious of their hasty purchasing behavior. Consumers occasionally attempt to defend their purchases by claiming that they were wellthought-out and based on logi.	en_US
dc.identifier.uri	https://hdl.handle.net/20.500.14540/12925
dc.language.iso	en	en_US
dc.subject	IMPULSE BUYING BEHAVIOR	en_US
dc.subject	LOW INVOLVEMENTPRODUCTS	en_US
dc.title	IMPULSE BUYING BEHAVIOR OF CUSTOMERS FOR LOW INVOLVEMENTPRODUCTS	en_US
dc.type	Thesis	en_US
local.academic.level	Masters	en_US
local.institute.title	School of Management	en_US

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