Mobile Banking Adoption: A Perceptual Study of Students in Tribhuvan University, Kirtipur
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Department of Management
Abstract
The research study dealt with assessment of the Students Perception on mobile banking
adoption among the Tribhuvan University in Kritipur. The study was guided by following
specific objective, to examine the Technological factors, Ease of use factors,Usefulness
factor Trust factor and security factor influencing mobile banking adaptation among the
backing customers in Tanzania. The study employed a sample size of 100 respondents;
simple randomly sampling technique was used to select the sample from the targeted
population. Data was collected by using structured questionnaire and the data were analyzed
by using SPSS version 25.Finding indicates that important factors that affect the perception
of customers towards mobile banking are convenience, security, faith on traditional banking
and awareness.The number of mobile banking users are increasing every year with different
figures especially in urban areas where technologies are highly developing in quick manner.
Technologies have taken Nepalese traditional banking system into modern banking system
with different services such as ATM, internet banking, mobile banking.
Key words: Mobile Banking, Technology, Ease of Use, Usefulness, Trust, Security