GREEN MARKETING TOOLS AND CONSUMERS’ BUYING BEHAVIOR IN KATHMANDU

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dc.contributor.authorAMATYA, RESHA
dc.date.accessioned2022-06-22T08:36:42Z
dc.date.available2022-06-22T08:36:42Z
dc.date.issued2021-09
dc.descriptionThis study explores the effect of green marketing tools on consumer buying behavior in the Nepalese context. The study further contributes to the theoretical understanding of the effect of the marketing tools on consumer buying decision of green products in Kathmandu valley by examining the five major elements; environmental beliefs, eco-labeling, eco branding, environmental advertisements and green packaging which has been done with an extensive study of various literature review.en_US
dc.description.abstractEnvironmental challenges such as global warming, the greenhouse effect, pollution, and climate change have been closely tied to industrial manufacturing since the early 1980s and will continue to affect human activities.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/11472
dc.language.isoenen_US
dc.subjectCONSUMERS’ BUYING BEHAVIORen_US
dc.subjectGREEN MARKETINGen_US
dc.titleGREEN MARKETING TOOLS AND CONSUMERS’ BUYING BEHAVIOR IN KATHMANDUen_US
dc.title.alternativeBUYING BEHAVIOR OF GREEN PRODUCTSen_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.institute.titleSchool of Managementen_US

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