Customer satisfaction towards dairy product in Ilam district

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dc.contributor.authorBomjan, Kunjani Lama
dc.date.accessioned2023-09-10T10:58:15Z
dc.date.available2023-09-10T10:58:15Z
dc.date.issued2018
dc.description.abstractThe core motive for conducting this study is to assess the customer satisfaction towards dairy products in Ilam districts keeping in view the factors that affect the consumer behavior including to quality improvement, costs of products, metallic packaging, modern machine, preservative, increasing supply. This is survey based research and primary data are collected for this study through a structured questionnaire that comprising various aspects of customer satisfaction towards dairy products including quality improvement, costs of products, metallic packaging, modern machine, preservative, increasing supply. Convenience sampling techniques is used for data collection from the customers of dairy products of Ilam Districts. Total valid number of respondents are 400.Three linear regressions model are used to determine the relationship among quality improvement, costs of products, metallic packaging, modern machine, preservative, increasing supply to examine the customer satisfaction. The study found a positive impact of customer satisfaction towards dairy products as the significant relationship between independent variable customer satisfaction (CS) and dependent variable including quality improvement, costs of products, metallic packaging, and modern machine, preservative, increasing supply was found that leads to increases sales of dairy product as well. Based on the results of this study, it is recommended that dairy products able to increases needy potential customers. It is further recommended that customer satisfaction should be increased to meet the requirement of dairy products.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/19714
dc.language.isoen_USen_US
dc.publisherDepartment of Managementen_US
dc.subjectDairy producten_US
dc.subjectCustomer satisfactionen_US
dc.titleCustomer satisfaction towards dairy product in Ilam districten_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.institute.titleCentral Department of Englishen_US
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