Impact of social media marketing on purchase behaviour of youths in Kathmandu.

Files
Full Thesis.pdf (1.59 MB)
Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Management
Abstract
Available with full text
Description
Keywords
Social media , Marketing tools , Purchase intention , Purchase behaviour
Citation
URI
https://elibrary.tucl.edu.np/handle/20.500.14540/18655
Collections
Marketing