A case study on brand loyalty on low involvement consumer product

Files
Cover Page.pdf (30.21 KB)
chapter page.pdf (485.75 KB)
Date
2013
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Management
Abstract
Not available
Description
Keywords
Brand loyalty , Consumer product , Marketing management , Brand equity
Citation
URI
https://hdl.handle.net/20.500.14540/19389
Collections
Marketing