A case study on the effectiveness of television advertising in Kathmandu valley (with reference to Nepal television, Kantipur television and image channel)

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dc.contributor.advisorIswor Raj Lohani
dc.contributor.authorThakuri, Ranjeeb
dc.date.accessioned2024-12-24T08:48:16Z
dc.date.available2024-12-24T08:48:16Z
dc.date.issued2011
dc.identifier.urihttps://hdl.handle.net/20.500.14540/23492
dc.language.isoen_US
dc.subjectTelevision advertising
dc.subjectBuying decision
dc.titleA case study on the effectiveness of television advertising in Kathmandu valley (with reference to Nepal television, Kantipur television and image channel)
dc.typeThesis
local.academic.levelMasters
local.institute.titleShankerdev Campus, Putalisadak
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