DETERMINANTS OF CUSTOMER SATISFACTION IN DEPARTMENTAL STORE OF KATHMANDU VALLEY

Abstract

This research examined the determinants of customer’s satisfaction in the departmental store of Kathmandu valley. To achieve the objectives of this study, data were collected through questionnaire from a sample of 200 customer of departmental store of Kathmandu valley. These respondents were selected using convenience sampling method. The data collected from the questionnaire were analyzed using Descriptive Statistical tools such as mean, and standard deviation as well inferential statistical tools correlation and regression. The results of this study indicates that quality, price, convenience and product have positive and significant effect on customer satisfaction. Keywords: convenience, customer satisfaction, product, price, quality