Determinants of Customer Switching Behaviour in Banking Sector of Nepal

Abstract

The study covers the determinants of customer switching behavior in the banking sector of Nepal. 100 samples of the customers were taken from the Kathmandu District using convenient sampling method. Correlational research design has been adopted to fulfill the objectives of the study. Mean, Regression, Correlation were used in carrying out analysis. The study investigates the determinants of customer switching in banking sector. The study is based on Likert scale questionnaire on the scale of 1 to 6. It is based on previous research article. The primary data is collected from customers directly from bank. The present study concludes that the Location has positive impact on customers to switch the bank. The impact of other variables like price, service quality and reputation were not impact ful as price while switching bank.