FINANCIAL RISK MANAGEMENT STRATEGY FOR STARTUPS

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Shanker Dev Campus

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This study investigates the financial risk management practices in startups, with a focus on how they assess, manage, and mitigate financial risks during their early stages. Given the volatile nature of startup environments, understanding the financial risk management strategies employed by these ventures is critical for their survival and growth. The research identifies key independent variables such as capital structure, cash flow management practices, financial forecasting and planning, market and economic conditions, and risk management practices, and examines their influence on the dependent variable: financial stability and risk exposure in startups. A mixed-methods approach was used, combining quantitative surveys with qualitative interviews to gather comprehensive data. The sample comprised 385 technology startups at various stages of development, focusing on those with significant financial challenges. Descriptive and causal-comparative research designs were employed to explore the relationships between the independent variables and the financial stability of startups. Statistical analysis, including correlation and regression techniques, was applied to examine the strength and direction of the relationships between the variables. The study found significant positive correlations between financial forecasting and planning, market conditions, and financial stability, suggesting that startups that actively engage in long-term planning and stay attuned to market changes are better equipped to manage financial risks. Cash flow management practices were also found to play a crucial role in minimizing financial risk exposure. On the other hand, some variables such as capital structure and risk management practices showed weaker relationships with financial stability, implying the complexity of their direct impact. The findings suggest that startups must prioritize effective financial planning, maintain adequate cash flow, and adapt to market fluctuations to improve financial stability. The study also highlights the need for ongoing research into the dynamic and evolving risk management strategies of startups. Policymakers and investors can use these insights to create more supportive environments for startup growth, while entrepreneurs should focus on enhancing their financial management capabilities to navigate uncertainties and secure long-term success.

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