FACTORS AFFECTING ATTITUDE OF STUDENTS TOWARDS AGRICULTURE BUSINESS

Abstract

The purpose of this research is to find out how young people in Nepal feel about agriculture and to investigate the ways in which financial resources, agribusiness knowledge, economic infrastructure, and government backing affect these sentiments. The main goals were to ascertain the degree of these elements' effect and to examine the relationship between them and views about agribusiness. 200 respondents in the Kathmandu Valley provided primary data for the research using a survey approach. A 5 point Likert scale was used in the poll to gauge respondents' sentiments toward agriculture and collect demographic data. Two thirds of the sample's members were between the ages of 16 and 23, 71% were between the ages of 24 and 31, and 8% were between the ages of 32 and 40. The results of this research show that financial accessibility, agribusiness knowledge, economic infrastructure, and government assistance all have a favorable impact on young people's views about agriculture in Nepal. A considerable segment of the participants recognized the influence of these variables in molding their perspectives about pursuing professions in agriculture. The most important component turned out to be knowledge of agribusiness, underscoring the importance of education and awareness in promoting favorable views toward the industry. Additionally, there was a strong positive association found between government backing, financial availability, economic infrastructure, and good perceptions of agriculture. This shows that promoting young involvement in agriculture requires extensive support networks and infrastructure upgrades. The research emphasizes the need of focused legislative actions and educational initiatives to improve these important domains, eventually endorsing agriculture as a feasible and alluring profession for young people in Nepal.