MOBILE BANKING SERVICE QUALITY AND CONTINUANCE INTENTION AMONG NEPALESE MOBILE BANKING USERS
| dc.contributor.advisor | Dinesh Basnet | |
| dc.contributor.author | Chandra Bahadur Pariyar | |
| dc.date.accessioned | 2025-02-09T09:55:15Z | |
| dc.date.available | 2025-02-09T09:55:15Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | The increased use of mobile technology makes mobile banking services more engaging to examine among Nepalese mobile banking users. The aim of this study is to investigate the mobile banking service quality and continuance intention among Nepalese mobile banking users. Descriptive and casual research design has been used. A quantitative approach was followed making use of questionnaires for the collection of data. Two hundred and fifty four samples were used in this study. The theoretical framework for the study was constructed based on various literature reviews. Utilizing multiple regression analysis, the results indicate that, overall, the independent variables; efficiency and fulfillment have positive relationship with continuance intention and system availability has no effect on continuance intention. Additionally, the results revealed several strong predictors that influence users' intention to use mobile banking. Users also demonstrate a certain level of efficiency, as evidenced by their continued use of mobile banking services. However, system availability for mobile banking has a negative impact. The paper provides an understanding about the dynamics between mobile banking service quality and continuance intention. This research has made significant contributions to the mobile banking literature in multiple areas. So, this study has has enriched the relevant literature by highlighting the importance of mobile banking service quality and continuance intention of the customer. Our findings underscore the significance of mobile banking service quality as an indicator of continuance intention in the domain of mobile banking. This study introduces mobile banking service quality into the existing EDT framework. This study expected to provide necessity insights for managers and policymakers on mobile naming sector. From a practical perspective, our findings are valuable for mobile banking application designers and service providers aiming to enhance competitiveness and service quality | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14540/24054 | |
| dc.language.iso | en_US | |
| dc.publisher | Shanker Dev Campus | |
| dc.title | MOBILE BANKING SERVICE QUALITY AND CONTINUANCE INTENTION AMONG NEPALESE MOBILE BANKING USERS | |
| dc.type | Thesis | |
| local.academic.level | Masters | |
| local.affiliatedinstitute.title | Shanker Dev Campus | |
| local.institute.title | Faculty of Management |