DISTRIBUTION STRATEGY ADOPTED BY PHARMACEUTICAL INDUSTRY: A CASE OF OMNICA LABORATORY

Abstract

This thesis explores Distribution Strategy Adopted by Pharmaceutical Industry : A case of Omnica laboratory. The research aims to address the current status of Pharmaceutical Industry in Nepal. It also aims in finding out the opinion of doctors, comsumers and related company person about the said area and how it can be applied in practice in the pharmaceutical industry of Nepal. The study has used the questionnaire from various doctors, consumers and medicine practitioner for the findings of objectives of the research. The results derived here are taken from the data of a decade in the said area of pharmaceutical industry. There are various organization, companies and many more involved in this sector from many years. It is very important to figure out the motive behind the study and the clear objective is carried out behind all the research and its findings. The work provides insights for the industry stakeholders to enhance distribution framework, improve patient access to medicines, and ensure sustainable growth in an increasingly competitive and regulated environment. The study aims to serve as a valuable resource for industry professionals, policymakers, and academic seekers to understand and innovate within the pharmaceutical distribution landscape.