EXPLORING THE INFLUENCE OF FINANCIAL LITERACY, PARENTAL, SELF-CONTROL, AND PEER FACTORS ON SAVING BEHAVIOR

Abstract

The study objectives in to explore the relationship the relationship and effect of financial literacy, parental socialization, peer influence and self-control on saving behaviour of youths. Descriptive and causal research design is employed in the study on primary data from 235 youths. Non- Probability, convenience-based sampling technique is proposed to use. 235 youths were population. Employing a rigorous methodology that includes reliability and validity assessments, demographic analyses, and statistical techniques such as correlation analysis and multiple regression modeling, the research uncovers significant insights. Financial literacy emerges as a robust predictor, emphasizing the importance of financial education initiatives, while peer influence and self-control play pivotal roles, underscoring the significance of social dynamics and individual discipline in financial decision-making. The study's implications extend to individuals, financial institutions, policymakers, and educators, providing actionable insights for fostering financial well-being. In conclusion, this research contributes valuable knowledge to the field of personal finance, offering a nuanced understanding of saving behavior determinants and practical guidance for promoting financial resilience and informed decision-making.