IMPULSIVE BUYING BEHAVIOUR OF CONSUMERS IN CONTEXT TO APPAREL PURCHASE IN KATHMANDU VALLEY

Abstract

This research is a study of “IMPULSIVE BUYING BEHAVIOUR OF CONSUMERS IN CONTEXT TO APPAREL PURCHASE IN KATHMANDU VALLEY”. This study aimed to find out Impulsive buying behavior of consumer in context to apparel purchase in Kathmandu valley has and also try to find out its relevancy and importance. This study was done by using the primary data collected with the help of Google sheet. For the data collection sample of 410 people in Kathmandu valley was collected .Data analysis is done with the help of Google sheet, MS Excel and SPSS. Collected was proceed in data analysis software to calcuted mean, Standard Deviation correlation and regression. This study is done to check impulsive buying behavior the relation with price of product, self-esteem, anxiety, TV/media, social desirability and in-store display. This study includes five chapters. The first chapter introduces consists of background study Statement of problem, Objectives of study, hypothesis, importance of study and limitation of study. The second chapter literature review consists of theoretical review, empirical review and research gap. Chapter three researches Methodology consist of Research Design, Population and Sample, Nature and Sources of Data, Data Collection Procedures, Data Analysis Tools and Research frame work and definition of variables. Chapter four presentations and analysis consist Presentation and Analysis of Data and Hypothesis Testing. Chapter five summary and conclusion consist of Summary, Conclusion and Recommendation.