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Item Bishnu Prasad Parajuli a case study of English daily newspapers of Nepal(Bhairahawa Multiple Campus, 2010-08) Bishnu Prasad ParajuliFor the systematic and coordinated efforts to optimize the satisfaction of tourists for sustained growth of tourism there is a great role of mass media, which are the instruments of communication. So, there is always impact of mass media in the tourism marketing. In this regard, the study is basically related to the role of three English daily newspapers of Nepal in tourism marketing. The general objective of the research study is to show and analyze the roles of mass media in tourism marketing. The study is limited in terms of time, data collections and analysis methods and period etc. Similarly, the dissertation is organized into seven chapters. Various literatures are also reviewed to analyze the problems and to suggest the recommendations. Both primary and secondary sources of in formations are used on the basis of descriptive and analytical research design. Judgmental and purposive sampling methods are used for case study and key informants respectively. The quantitative data are presented in the tabular form and analyzed by simple percentage analysis while qualitative data are analyzed on the basis of the descriptive and analytical research design. The study also tries to give a descriptive view of the selected newspapers and their publications about the study topic. On the basis of the research analysis, it is found that only 7.0 percent of the newspapers are dailies and 47.3 percent of total days have zero publication about tourism. Similarly, 53.7 percent of the publications are news and tourism publication constitutes 1.48 percent of the total publication for TRN. The most of the tourism publications are published in business and op. ed page, 42.0 percent of them are in large font and 63.9 percent of them are neither published in boxes nor in colors. The most of the publications are published not as a major one. Around 27.7 percent are promoting and informative publications. Newspapers are regarded as influential, reliable and widely used mass media. Absence of experts, low budget, small market, political instability, foreign poor relations and poor infrastructure development are the major drawbacks regarding study topic. It is also seen that all newspapers are internally correlated. On the basis of the findings, it has been concluded that there is the good positive role of newspapers than the negative ones but not as much as to be in tourism marketing in Nepal. On the basis of the research work, it is recommended that a separate page should be devoted for tourism, the newspapers should play the positive roles, negative and harassing news should be minimized, it should act as an essential element and means of exercising power, the qualitative and quantitative publications and number of newspapers should be increased, pressures should be minimized and inspirations and influencing factors should be maximized, more advertisements should be introduced, the reach and source of newspapers should be maximized, positive roles should be maximized while negative roles should be minimized, there should be the strong commitment among the different organs of the society and at last but not lest, comparative as well as similar studies should be carried out to a greater extent.Item Current Market Position of Coca Cola Brand In Kirtipur Municipality(Faculty of Management, 2010-06) Bhurtel, JagannathNot availableItem Current market position of toothpaste (with special reference to Colgate)(Department of Management, 2013) Sah, Ajay PrasadNot availableItem Depiction of Body in Advertisements of Cosmetic Products(Department of English, 2023) Adhikari, NeetaThis paper examines the depiction of the body in advertisements of cosmetic products namely, Nivea’s sunscreen and body lotion and Maybelline’s lipstick, in the light of Roland Barthes’s notion of myth and Jean Baudrillard’s notion of simulacra. Advertisements of cosmetic products and bodies come in a simultaneous manner. A body cannot be dislocated from advertisements because it is through the body advertisement disperses the messages it holds. Therefore, this research paper focuses on two specific questions: how does an advertisement depict the body when they disperse the motive of the company? And what role does a body play while disseminating the motive of the company? Focusing on these two questions, the paper claims that according to the Barthian notion of myth, the body supports hiding the actual motive of the company and portrays it in either way through which it creates a beauty myth. It persuades the consumers in such a way that the products are not produced to fulfill the profit motive of the company but rather are voluntarily produced for consumers. The myth functions to necessitate, naturalize, and essentialize the product, overshadowing the political motif of the company. Moreover, the body plays a role in persuasive mechanisms through which it instigates the consumer to impersonate the body in the advertisement and motivates them to be urgent buyers. Therefore, with the help of the body, the advertisements endorse the beauty culture among consumers through the media creating, in Baudrillardian terms, simulacra making it tough to distinguish between real and fake. Thus, the hyperreal simulation cannot be differentiated from the real itself, creating disillusionment among the consumer from which the producers merely profitedItem The Effect of Advertisement and Sales Promotion on Sales Revenue of Telecommunication Industry-“Nepal Doorsanchar Company Limited (Nepal Telecom)(Faculty of Management, 2021) Sharma, Bishnu MayaNot availableItem Exploitation of Female Beauty in Visual Advertisement: A Marxist - Feminist Study(Department of English Janapriya Multiple Campus, Simalchour, Pokhara, 2016) Kafley, Khyam NarayanAdvertisements on Media affect viewers and can easily shape their perception to look at things including gender relation and women‟s sexuality. When women are projected in advertisement with sexual appeal that can draw the attention of audience ultimately forces to think about advertising product. This is the ideological tool of capitalism. Women have amazingly accepted capitalist hegemony by presenting themselves as a beautiful object to win the favor of onlookers. Thus, when females are stereotypically presented by Media, it does not only satisfy women‟s desire but also creates gender distinction which is the key assumption of feminism. Though many researchers have already proved that the image of ideal women as presented by the media today is harmful, women show their devotaion towards the ideal image thinking that beauty is one of the major tools of higher self-esteem. This psychological chain creates a circle between media advertiser, female models and the actual consumers. Beauty and sexuality become the central theme behind the entire circle of capitalist feminism. Explicitly all the parts of capitalist feminism are satisfied: media advertisers are satisfied by consumers‟ intention to purchase; consumers are satisfied by ideal media image and female models are satisfied with their beauty as well as high self-esteem which is directly related to media advertiser. Presenting female body in advertising does not only promote commercial products but cultural fashion as well. Women from consumer class express excessive desire to become as beautiful as the media images and try to copy dressing patterns posed in ideal image. However beauty and sexuality are not free from politics because this trend leads consumers to invest larger amount of money to get the commercialized product. In this situation this paper implies quantitative and qualitative methodology to explore the impact on a micro and macro level of absorbing sexist media that presents the audience with unrealistic and objectified image of feminism. It also shows the facts that how manufacturing companies exploit common consumers and media models themselves by their hegemonic mechanismItem Impact of Radio Advertisement On Consumer Behaviors(Office of the Dean Faculty of Management Tribhuvan University, 2009-03) NIRAULA, SUMAN KUMARItem Inferences in Advertising: A Case of Commercials in Print Media(Department of Education English, 2015) Chand, Prem BahadurThis research work entitled“Inferences in Advertising: A Case ofCommercials in Print Media”has been carriedout to determine inferences inadvertising. To meet the objective of this research study, I purposivelyselected different four main print media of Nepal and RR campus. Fourdifferent print media and one campus were selected as sample for this study.Itwas found that while designing advertisementthe designer should payattentionon attractiveness of advertising, economic, impress of advertisement, targetgroup, sort of manpower, influencing of advertisement and so on. Thecollected data were tabulated, analyzed and interpreted by using the simplestatistical tool like percentage. The study consists of five chapters.The first chapter deals with anintroduction. This chapter consists of general background, introduction to massmedia, The rise of mass Media, development of mass media, role of massmedia, mass media and advertising on media, advertising on print media,inference, statement of problem, objectives of the study, significance of thestudy, and delimitation of the study.In the second chapter, the researcher triedto show the store house of knowledge or the theories which guidemystudy.He also presented the previous worksconductedin the department applying thetheories related to his topic. In this chapter he tried to provide authenticity tohis study by presenting theoretical literature, Empirical literature andConceptual frameworks developed by him.The third chapter deals with themethodology employed to conduct the study. It gives information about thedesign of the study, population of the study, sample size, sampling procedure,tools for data collection, procedure of data collection and mode of analysis andinterpretation. It attempts to lead the whole research study.The fourth chapterdeals with presentation, analysis and interpretation of the study. The data havebeen presentedand analyzeddescriptively.Chapterfivepresents the mainfindings of the study in points and on the basis of findings,some implicationswere presentedthere. The chapter was followed by references and appendixesto make the study reliable, valid and authentic.Item Language used in Classified Advertisement(Department of English Education, 2008) Poudel, Kamal ChandraThe study entitled "Language Used in Classified Advertisement" intends to find out and describe the sentence types/constructions, language functions, English tense and language aspects used in classified advertisements. Since the research work is a library based one, the data for this study, which are samples of classified advertisements, were collected from four different newspapers namely, The Himalayan Times, The Hindustan Times, The Japan Times and The New York Times published from Nepal, India, Japan and the USA respectively. One hundred twenty sample pieces of classified advertisements were collected from the above stated four newspapers. Thirty pieces of classified advertisements were collected from each type of newspaper. Among the major findings in sentence constructions, verbless constructions are found to be used the highest. In case of language functions, expressing directions are found to be used in the highest position. Similarly in the case of English tense used in the newspapers, past is found only in The Himalayan Times published form India. Simple, perfective and progressive are very common in the newspaper where as perfective progressive is not found to be used. The research consists of four chapters. Chapter one deals with the introduction. It includes general background, mass media and its significance, classified advertisements, sentence constructions, language functions, English tense, language aspects, review of related literatures, objectives of the study, significance of the study and definition of the terms. Chapter two deals with the methodology adopted for the study. Under this chapter, sources of data, Sampling procedures, tools for the data collections, process for the data collection and limitation of the study are studied. Chapter three deals with analysis and interpretation of the data. In this chapter, the data collection from different newspaper are analyzed and interpreted mainly in descriptive form. It is done under five sub headings: on the basis sentence structure, on the basis of language aspect, on the basis of English tense and on the basis of language functions. Chapter four presents the findings and recommendations of the study. Findings are derived from the analysis and interpretation of the data carried out in chapter three. Recommendations are made on the basis of findings. The references and appendices have been included in the last part of the thesis.Item Language Used in Display Advertisement in the Nepalese English Newspapers(Central Department of Education English, 2012) Upadhayay, Radha KrishnaThe present study entitled "LanguageUsed in Display Advertisement in theNepalese Newspapers"isan attempt to study the type of language used in displayadvertisement. This research is based on data analysis of the newspaper found atCentral library of Tribhuvan University, Kirtipur Kathmandu. The researcherstudied the four types of English Newspaper published in Nepal such as: TheHimalayan Times, Republica, Nepali Times and The Kathmandu Post, in terms ofsentence constructions, tense and aspects, language functions. Collected data forthis study are listed and tabulated in proper order. It is found from this study thatamong four types of sentence constructions used in the study the verb less sentenceconstructions are found highly frequent, regarding the language aspect in English,the simple aspect found mostly in newspaper and study the language functionssuggestion and direction are mostly used in the newspapers. The study is divided in to four chapter, Chapter one introduces the study in termsof general background, review of the related literature, objectives of the study.Chapter two deals with the methodology adopted for the study. It consists ofsources of data, population of the study, sampling procedure, tools for datacollection, process of data collection, and limitations of the study. Chapter threeincludes analysis and interpretation of the data. The collected data were analysedand interpreted descriptively and comparatively using simple statistical tools.Chapter four consists of findings and recommendations where recommendationswere given on the basis of findings.Item Market analysis of instant noodles: A case study of Kirtipur Municipality(Department of Management, 2011) Lamsal, ShantaNot availableItem Problems and Challenges of Boutique Marketing in Baneswhor and Maitidevi Area(Faculty of Management, 2010) Raut, SunilNot AvailableItem A Study on Impact of Advertisement on Consumer Buying Behavior of Close up Tooth Paste in Jaleshwor Municipality-4, Mahottari(Central Department of Management, 2019) Jha, Manoj Kumarnot AvailableItem A study on impact of advertising on consumer buying behavior(Department of Management, 2014) Adhikari, GitaNot availableItem A study on Pepsi consumers behaviour in Birgunj(Thakur Ram Multiple Campus, Birgunj, 2010-09) Kushwaha, Surendra prasadnot availableItem Tourism Marketing in Nepal (Based on Advertising in Daily Newspapers)(Faculty of Management, 2010) Shrestha, Rupa KumariNot AvailableItem Use of Language in Advertisement: A Linguistic Landscape Perspective(Department of English Education, 2018) Joshi, Mohan RajThe study entitled Use of Language in Advertisement: A Linguistic Landscape Perspective was conducted to explore the use of language on LLs of advertisement in terms of nature of language, linguistic features, creativity and forms of language use. Based on the survey, quantitative research design, eighty non-governmental images of the language used in LLs were collected from Kirtipur, Balkhu, Bagbazar, Dillibazar, Jamal and Thamel areas of Kathmandu district. Among eighty LLs as population, forty LLs were selected as a sample for the study using purposive nonrandom sampling strategy. As per the objectives of the study, the checklist was used to analyze the use of language on LLs of advertisement. The data were analyzed and interpreted using simple statistical tools such as frequency and percentile. The study found that there were altogether six languages used on LLs of different areas of Kathmandu district including English, Nepali, Newari, Japanese, Chinese and Korean. The English language was given high priority. The English Language is the most dominant in LLs of Kathmandu district. The vast majority of LL is bilingual while a significant portion is monolingual; the presence of multilingual is relatively rare. Transliteration is used in approximately half of the LLs in the total sample. Translation is used in around one-third of LLs. Code-mixing is used in a significantly low in LLs. This thesis consists of five different chapters. The first chapter consists of a background of the study, statement of the problem, objectives of the study, research questions, significance of the study, delimitations of the study and operational definition of the key terms. Similarly, the second chapter deals with the review of theoretical as well as empirical literature and its implication for the study; moreover, it includes the conceptual framework. Likewise, the third chapter deals with the methods and procedures of the study including research design and method of the study, population, sample and sampling strategy, research tools, sources of data, data collection procedures, data analysis and interpretation procedures, and ethical considerations. In the same way, the fourth chapter contains the analysis and interpretation of the results. Finally, the fifth chapter incorporates the findings and conclusion of the study followed by some policy related, practice-related, and further research related recommendation based on the study.