Browsing by Subject "Consumer behavior"
Now showing 1 - 20 of 30
Results Per Page
Sort Options
Item Advertising and Consumer Behavior (A Comparative Study of Wai-Wai and Mayos Noodles in Kathmandu)(Department of Management, 2013) Singh, RadhikaNot availableItem Advertising through newspaper: Impact on consumer goods on government employees in Biratnagar(Department of Management, 2012) Ghimire, KashinathNot availableItem Buyers' Behavior Towards General Insurance Product in Pokhara Valley(Department of Management, 2011) Baral, Dhruba RajNot AvailableItem Buying Behaviour of Cigarettein Kathmandu Valley(Department of Management, 2013) Maharjan, KabitaNot availableItem A case study on consumer behaviour of Wai Wai quick product of Chaudhary Groups (CG) foods (Nepal) Pvt. Ltd.(Department of Management, 2012) K.C, DeepakNot availableItem A case study on customer buying process of high involvement product (with reference to computer product in Birgunj sub-metropolitan city)(Department of Management, 2012) Yadav, Pramod KumarNot availableItem A Case Study on Revenue Generation of Kantipur Publication(Faculty of Management, 2010) generation, RevenueThe Management must know what the contribution margin is for eachproduct line that is handled. Several factors affected profits. The selling price, thenumber of unit sold, and the unit variable costs. The total fixed costs and thecombination in which the various product lines are sold. All these factors must beconsidered in profit planning. The Main object of this project report is the comparative study on revenuegeneration on Kantipur publication and Kamana Prakashan. So this study wasundertaken to evaluate various analysis like CVP analysis, Market trend analysis,Consumer behavior, analysis of scientific revenue generate techniques and sources.As per nature of study, secondary and primary data, with descriptive and analyticalapproach, studies sales revenue, PV ratio, safety of margin. Primary data werecollected by direct interview with concerned employee of the both publication andobservation in the field and questionnaire. Secondary data were drawn fromvarious documents like annual report, journal published by the publication andconcern authority. Nepalese Medias sector is being the major industry in Nepal. Thecontribution of media sector in the overall national development is quitesignificant. Specially, this sector has helped in improving the balance of freedomin all sectors. It has also helped to solve our unemployment problem as it generatesattractive job opportunitiesin media sectors.We can observe the trend of Media development sector's arrival in Nepal isincreasing trend from democracy to B. S. 2061. After that the trend started todecrease. The trend was gradually decreasing up to Janaanadolan Part 2. Sincethen, it started to increase now. The natures of the trend line is downward slopingdue to political affects, but in total number of copies are increasing in variousmedia house. Political event largely affects the media's negative impact but somerare case inNepal;it is a sometime positive impact for selling newspaper quantity.According to the fact of current research, we can say that media house arrivallargely depends upon different factors. Among such factors, political stability ismeasure one.Item Comparative study of market of Pepsodent Toothpaste with other brands (with reference to Hetauda area)(Department of Management, 2012) Rana, Kedar BahadurNot availableItem Comparative Study of Market of Pepsodent Toothpaste with other Brands (With Special Reference to Hetauda)(Faculty of Management, 2009) Thapa, TularamNot availableItem Consumer behavior and decision making process (with reference to two wheeler purchase)(Department of Management, 2014) Khanal, DamodarNot availableItem Consumer behavior in high involvement products in Hetauda(Department of Management, 2013) Lama, KumarNot availableItem Consumer Behavior Regarding Motorbike Purchase in Pokhara(Department of Management, 2012) Poudel, SudipNot availableItem Consumer Behavior Towards Namaste Prepaid Mobile Phone Services [A case study of Nepal Telecom within Biratnagar Municipality](Faculty of Management, 2011) Thapa, Bijendra KumarNot AvailableItem Consumer behavior towards refrigerator in Chitwan district(Department of Management, 2013) Dhakal, Mohan RajNot availableItem Consumer Buying Behavior on Computer Brand Choice in Pokhara(Faculty of Management, 2009) Pariyar, SurendraNot AvailableItem Consumer preference of brands of mobile telephone services(Department of Management, 2009) Khanal, Ishwori PrasadNot availableItem Consumer preference on brand of detergent (with reference to Arial and Wheel)(Department of Management, 2011) Chandrabanshi, Kalyan KumarNo availableItem Consumers' behaviour towards General Insurance Product (A study in Bhairahawa city)(Department of Management, 2013) Paudel, SunitaNot availableItem Consumers' behaviour towards general insurance product (A study in Bhairahawa city)(Department of Management, 2013) Paudel, SunitaNot availableItem Impact of Television Advertising on Cosmetic Product ( A comparative study of Sun silk and Head & shoulder shampoo)(Department of Management, 2013) Paudyal, Gokul PrasadNot available