Green Banking Practices and Perceived Performance of Nepalese Commercial Banks (With Reference to Kathmandu Valley)

Abstract

In recent years, both academics and banking professionals are paying more attention towards the green banking concepts due to its significant influence on environment management in banking context. This paper tries to highlight the present context of green banking practices of commercial banks in Nepal. The objective of this research study is to explore the relationship between green banking practices and perceived performance of commercial banks in Nepal. In addition, this study also tries to examine the impact of green banking on perceived performance of commercial banks in Nepal In order to achieve the objectives, this study is carried out on the six commercial banks of Kathamandu valley. A sample of 300 employees is selected to determine the awareness and perception of bank employees towards Green Banking practices. This study has used both descriptive and explanatory research design. Primary data is collected through a closed end structured questionnaire. The collected data is analyzed by applying both qualitative and quantitative data analysis techniques. The study concludes that majority of the bank's employees are totally aware of the Green Banking service and its products. Moreover, the results showed that there are significant positive effects of green investment, risk management, green human resource, green business strategy, green product and service. positive on perceived performances of commercial banks. And it is also proved that the green banking highly influenced perceived performances of the commercial banks. This research study will contribute to green banking, its adaptation by Nepalese commercial banks and achievement of sustainable development.