Advertising impact on brand choice of convenience goods (with specific reference to toothpaste)

Files
Cover.pdf (39.15 KB)
Chapter.pdf (537.95 KB)
Date
2010
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Management
Abstract
Not available
Description
Keywords
Brand preference , Convenience goods , Advertising impact
Citation
URI
https://hdl.handle.net/20.500.14540/18135
Collections
Marketing