Advertising impact on brand choice of convenience goods (with specific reference to toothpaste)

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dc.contributor.authorAgrawal, Narendra Kumar
dc.date.accessioned2023-06-22T10:57:52Z
dc.date.available2023-06-22T10:57:52Z
dc.date.issued2010
dc.description.abstractNot availableen_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/18135
dc.language.isoen_USen_US
dc.publisherDepartment of Managementen_US
dc.subjectBrand preferenceen_US
dc.subjectConvenience goodsen_US
dc.subjectAdvertising impacten_US
dc.titleAdvertising impact on brand choice of convenience goods (with specific reference to toothpaste)en_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.affiliatedinstitute.titlePost-Graduate Campus, Biratnagaren_US
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