CUSTOMER ATTITUDE TOWARDS MOBILE ADVERTISING

Simple item page
dc.contributor.authorPANJIYAR, MANOJ KUMAR
dc.date.accessioned2023-03-01T04:22:49Z
dc.date.available2023-03-01T04:22:49Z
dc.date.issued2021-03
dc.descriptionMobile advertising is the process of using mobile device as a tool for the promotion of product and services. Mobile marketing includes all kinds of ads that appear on mobile devices, smart phones, or other mobile. In this technology age the consumer using mobile devices is also increasing rapidly. The increasing in subscription rate has indicated the potential of the mobile advertising. A research conducted by the Kantipur publication (2016), shows the mobile subscription rate in Nepal is around 27.5 million and almost 75% population have access to the smart phones. Even in rural areas the people are switching from normal phones to smart phones.en_US
dc.description.abstractSmart phones have become an integral part of human life and consistent use of smart phones in daily life has become a lifestyle and need at a same time. Today many populations have internet accesses through smart phones and mobile devices rather than computer or laptop. Through Mobiles features a user can get in touch with a whole world by the help of internet. Increase in mobile users has brought a revolution in advertising and marketing sector called mobile marketing.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/15424
dc.language.isoenen_US
dc.subjectMOBILE ADVERTISINGen_US
dc.subjectMOBILE COMMERCEen_US
dc.titleCUSTOMER ATTITUDE TOWARDS MOBILE ADVERTISINGen_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.institute.titleSchool of Managementen_US

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
Manoj Kumar Panjiyar_3.pdf
Size:
1.16 MB
Format:
Adobe Portable Document Format
Description:
A Graduate Research Report submitted to in partial fulfilment of the requirements for the degree of MBA
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

General Management