Effect of Celebrity Endorsement on Brand Equity: A Study of Cosmetic Products in the Kathmandu Valley

Files
Full thesis.pdf (355.83 KB)
Date
2018
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Faculty of Management
Abstract
Not available
Description
Keywords
Celebrity endorsement , Brand equity , Cosmetic products
Citation
URI
https://hdl.handle.net/20.500.14540/15304
Collections
Marketing