Effect of Celebrity Endorsement on Brand Equity: A Study of Cosmetic Products in the Kathmandu Valley

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dc.contributor.authorShakya, Preeya
dc.date.accessioned2023-02-17T04:36:39Z
dc.date.available2023-02-17T04:36:39Z
dc.date.issued2018
dc.description.abstractNot availableen_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/15304
dc.language.isoen_USen_US
dc.publisherFaculty of Managementen_US
dc.subjectCelebrity endorsementen_US
dc.subjectBrand equityen_US
dc.subjectCosmetic productsen_US
dc.titleEffect of Celebrity Endorsement on Brand Equity: A Study of Cosmetic Products in the Kathmandu Valleyen_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.affiliatedinstitute.titlePeople's Campus Paknajol, Kathmanduen_US

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