Effect of Celebrity Endorsement on Brand Equity: A Study of Cosmetic Products in the Kathmandu Valley

Simple item page
dc.contributor.authorShakya, Preeya
dc.date.accessioned2023-02-17T04:36:39Z
dc.date.available2023-02-17T04:36:39Z
dc.date.issued2018
dc.description.abstractNot availableen_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/15304
dc.language.isoen_USen_US
dc.publisherFaculty of Managementen_US
dc.subjectCelebrity endorsementen_US
dc.subjectBrand equityen_US
dc.subjectCosmetic productsen_US
dc.titleEffect of Celebrity Endorsement on Brand Equity: A Study of Cosmetic Products in the Kathmandu Valleyen_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.affiliatedinstitute.titlePeople's Campus Paknajol, Kathmanduen_US
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Full thesis.pdf
Size:
355.83 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Marketing