CONSUMER ATTENTION LINKED TOWARDS ONLINE DISPLAY ADVERTISEMENT
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Shanker Dev Campus
Abstract
urchase the goods. The main purpose of this research was to know if the people watch
online advertisement that are displayed is several online media , so people can get
information about the products so they can buy if they require it. Questioner method is
used to collect the data where question are prepared using Google Docs. Descriptive
statistics methods are used to analyses of data that were collected from 400 people in
survey. Most of the customer focuses on online display advertisement with the product
description. Also most of the people focused on the brand of product which can be
identified in product packaging with company logo.
To analyze the customer attention toward online advertisement primary data is used in the
research. For the primary data Five/ point Likert scale technique is used. Sample survey is
collected from 400 people near Kathmandu valley using online method, where Facebook
and several social media are used to collect the data. After collection data analyses of data
are done using different statistical tools like regression analysis, correlation and annova
test.