CONSUMER ATTENTION LINKED TOWARDS ONLINE DISPLAY ADVERTISEMENT
| dc.contributor.advisor | Asso. Prof. Dr. Kapil Khanal | |
| dc.contributor.author | Chetan Padhaya Poudel | |
| dc.date.accessioned | 2025-04-21T02:41:30Z | |
| dc.date.available | 2025-04-21T02:41:30Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | urchase the goods. The main purpose of this research was to know if the people watch online advertisement that are displayed is several online media , so people can get information about the products so they can buy if they require it. Questioner method is used to collect the data where question are prepared using Google Docs. Descriptive statistics methods are used to analyses of data that were collected from 400 people in survey. Most of the customer focuses on online display advertisement with the product description. Also most of the people focused on the brand of product which can be identified in product packaging with company logo. To analyze the customer attention toward online advertisement primary data is used in the research. For the primary data Five/ point Likert scale technique is used. Sample survey is collected from 400 people near Kathmandu valley using online method, where Facebook and several social media are used to collect the data. After collection data analyses of data are done using different statistical tools like regression analysis, correlation and annova test. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14540/24819 | |
| dc.language.iso | en_US | |
| dc.publisher | Shanker Dev Campus | |
| dc.title | CONSUMER ATTENTION LINKED TOWARDS ONLINE DISPLAY ADVERTISEMENT | |
| dc.type | Thesis | |
| local.academic.level | Masters | |
| local.affiliatedinstitute.title | Shanker Dev Campus | |
| local.institute.title | Faculty of Management |