ENTREPRENEURIAL ORIENTATION AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KATHMANDU
Date
2024
Authors
Journal Title
Journal ISSN
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Publisher
Shanker Dev Campus
Abstract
The purpose of the study was to identify the effect of entrepreneurial orientation on
business performance of Small and Medium Enterprises. The descriptive and causal
comparative research design has applied in this research. The descriptive and causal
comparative research design has applied in this research. The study has based on
statistical test such as correlation, regression analysis etc. Considering the purpose and
requirements of this research, the Descriptive and Causal comparative research design
has employed. The population of the study involved entrepreneurs from Kathmandu
Metropolitan city in Bagmati Province, Nepal. Convenience sampling, a nonprobability sampling method, was implemented as the only online medium used for
data collection. Similarly, out of 425 questionnaires issued, 410 sample responses were
successfully collected. In conclusion, the analysis highlights the importance of
Autonomy, Risk Taking, Networking, and Innovation as key factors influencing the
performance of small and medium-sized enterprises. These findings emphasize the need
for entrepreneurs to foster an environment that encourages entrepreneurial autonomy,
embraces risk-taking opportunities, establishes strong networking connections, and
promotes innovation in order to enhance the performance of their businesses. The
results indicate that Autonomy, Risk Taking, Networking, and Innovation play crucial
roles in driving Small and Medium Enterprises Business performance. Entrepreneurs
and small business owners should strive to create an environment that promotes these
factors to enhance their business outcomes. However, the role of Pro-activeness
requires further examination to ascertain its significance in the context of Small and
Medium Enterprises Business performance. These findings emphasize the need for
entrepreneurs to foster an environment that encourages entrepreneurial autonomy,
embraces risk-taking opportunities, establishes strong networking connections, and
promotes innovation in order to enhance the performance of their businesses.
Key words: Autonomy, Business performance of Small and Medium Enterprises,
Innovation, Networking, Pro-activeness, Risk-taking